As The Owner of Creative Lens Management, a Project Management & Marketing Strategy Firm, I partner with full service marketing agencies or work directly with clients to manage and oversee campaigns for local and national brands. As a project management creative strategists, I oversee, collaborate and execute marketing communication, video productions, branding & design, social media and marketing activation campaigns. In essence I strategize with creatives, manage cross functional team members, collaborate with agency partners, monitor budgets and collaborate with clients from the initiation to the execution phase of a marketing campaign. (Remember "Cat Hurdler" is a moniker I often take on). It is not always an easy job, but I take pride in the work.
A Little more on how I got here- as a native of Columbus, OH I have extensive background in design, sales and marketing in the fashion, restaurant, entertainment and retail industries. I began my collegiate years as a Pre-Dental major at THE Ohio State University, and soon learned that that was not the path I wanted to follow. With a heavy interest in film and fashion I altered my trajectory, changed my major to Film Studies and Theater and re-evaluated what I wanted to do with my life. (Typical young adult behavior). Upon graduating from OSU I moved to New York City to pursue a career in costume design and studied Fashion Design at Parsons The New School for Design. During this same timeframe I freelanced as a costume designer, fashion stylist, visual merchandizer and brand specialist. Over a course of five years in Manhattan I styled actors and models on set for television commercials, plays, look-books, magazines and e-commerce ads.
These experiences helped familiarize me with the world of advertising, which grew my interest in marketing, branding and art direction. I decided to pack my things, move back to Ohio and learn more about the world of marketing by attending business school at OSU's Fisher College of Business, receiving an MBA in Marketing and Strategy. There, I generated strategic marketing and brand development skills that I heavily utilize in my work on a daily basis. While networking during B-School I landed a Job as a Marketing and Operations Director at a local Restaurant in Columbus, polished my skills and discovered the world of marketing agencies by way of a friend and the rest is history!
Industries Served: Non-Profit, Consumer Packaged Goods, Lottery & Gaming, Restaurant/Food Services, Retail, Real Estate, Travel/Leisure, Healthcare, Hospitality